This page suggests local articles that will provide hints for attracting customers and managing your restaurant in the main areas of Shinagawa and Ota Ward.
Focusing on "area-specific strategies" that take into account the characteristics of each area and the trends of visitors, we have compiled practical content that can be used as reference for future store operations and new store openings.
We hope this will be useful for designing strategies for those involved in the food and beverage business.
Note: The content posted is merely a reference information and suggestion, and actual management decisions should be made at your own risk.
- [Weekend outing information] Three noteworthy events taking place in Shinagawa and Ota Ward from May to June!
This weekend, the Shinagawa and Ota areas will be hosting a number of events that will delight families and tourists! From food festivals and markets to local cultural festivals, we've compiled a list of "places where people are active" that can also attract customers to South Asian restaurants. Event 1: Tennozu Canal Festival 2025 Spring/SummerDate:… Read more: [Weekend outing information] Three noteworthy events taking place in Shinagawa and Ota Ward from May to June! - Osaki and Gotanda: IT and startup hubs
Characteristics Customer attraction strategy This area is a vibrant area where the young population has increased rapidly due to redevelopment, and many IT and venture companies have set up shop there. The target demographic is business people in their 20s and 30s, many of whom are highly SNS-sensitive, so it is very important that the… Read more: Osaki and Gotanda: IT and startup hubs - Shinagawa Station Area: Business District and Terminal HubCharacteristics Customer attraction strategy Shinagawa Station is one of Tokyo's leading hubs, with access to the Tokaido Shinkansen and Narita and Haneda airports, and is a bustling area of business travelers and tourists every day. With this in mind, clear targeting by time of day is key to restaurant strategies. For weekday lunches, you should… Read more: Shinagawa Station Area: Business District and Terminal Hub
- The commercial complex in front of Otorii Station: Nitori Ota Otorii Store and Summit Store
Nitori Ota Otorii Store, located in front of Keikyu Otorii Station, opened in December 2019. The food supermarket Summit Store Ota Otorii Store is located on the basement floor. The store features a live cooking corner for fresh fish and meat, an eat-in space called Sami Cafe, and hosts events targeted at families on weekends.… Read more: The commercial complex in front of Otorii Station: Nitori Ota Otorii Store and Summit Store - Ota Ward's digitalization support project for individual stores
Ota Ward is implementing a "Digital Accompanying Support" project to help privately-run stores in the ward introduce digital tools. The initiative aims to attract new customers and increase repeat customers by opening official LINE accounts, distributing coupons, and introducing reservation functions. In the past, many of the stores that received support have reported results such… Read more: Ota Ward's digitalization support project for individual stores - Estimated market size of South Asian restaurants in Tokyo
Estimated market size As of 2025, the market size of South Asian restaurants in Tokyo is estimated to be approximately 33 billion yen.This estimate is based on the size of Tokyo's overall restaurant industry, the composition of Asian cuisine, and the proportion of South Asian cuisine.In addition, further growth is expected in the future due… Read more: Estimated market size of South Asian restaurants in Tokyo - "How the Redevelopment of Oimachi Station Can Transform the Future of South Asian Restaurants"
The redevelopment of Oimachi Station presents a unique opportunity for Restaurant owners in Shinagawa and Ota wards. With the new commercial complex, OIMACHI TRACKS, set to open in March 2026, the area is expected to increase foot traffic, bringing more business potential for restaurants in the neighborhood. Why This Redevelopment is a Game-Changer for Restaurants… Read more: "How the Redevelopment of Oimachi Station Can Transform the Future of South Asian Restaurants" - [Latest Report] Changes in Tokyo's Food Prices and Their ImpactHow Have Food Prices Changed in Tokyo? Recent surveys indicate that Tokyo's Consumer Price Index (CPI) has risen by 2.3% year-on-year, with particularly notable increases in fresh vegetables and meat prices. Trends in Vegetable Prices（Compared to the average year: Apr. 2025） Source: Vegetable Total and Aggregate Information Network http://vegetan.alic.go.jp
- [Shinagawa & Ota City Food Trends] The Charm and Utility of Ota Market
What is Ota Market? Located in Ota City, Tokyo, Ota Market is one of Japan's largest wholesale markets, serving as a hub for fresh produce, seafood, and flowers. With a daily transaction volume of around 3,875 tons of vegetables and fruits, it is a key resource for restaurant owners seeking high-quality ingredients. How Can Restaurant… Read more: [Shinagawa & Ota City Food Trends] The Charm and Utility of Ota Market